Joe Nocera at The New York Times is urging readers to take a hard look at The Way Forward: Moving From the Post-Bubble, Post-Bust Economy to Renewed Growth and Competitiveness. The white paper makes the case we are headed for a decade or more of stagnant growth, or worse.
Don’t crawl into a hole and give up. Even in a bad economy, you can enjoy big business development wins.
The race is on to make everything smart, and your company needs to be at the head of the pack. No matter what you make, the challenge is to make it operate intelligently. When this happens, you can increase your revenues by saving your customers time, money and effort. The money that comes into your pocket can come from someone else’s pocket, even when the economy isn’t growing.
Be smarter. Make your products and services smarter. You’ll still win.