Consider the way your company operates. The more questions you answer “yes,” the more your firm behaves in an ADD-like manner:
- Are people texting or checking email during meetings?
- When you talk to someone, is he or she often doing something else?
- When customers call someone, do they hear them typing in the background?
- Do employees get conflicting messages from your company? Does one memo stress that “sales is our top focus,” and then another criticize your team for not providing better service?
- Do meetings often conflict with other meetings and obligations?
- Are employees overloaded with “urgent” but ultimately unimportant tasks?
- Are opinions given more weight than facts, and facts that are too hard to unearth (hello, siloed databases) ignored?
- Do forceful personalities have more say than intelligent and creative ones?
- Are people often promoted because they are personable (i.e. their boss likes them), rather than because they focus well on what matters most?
Distraction is the enemy of winning. If you recognize your company in the above points, then perhaps it is not clear to your employees what’s important now (hint: that stands for “win”.)