From a Forbes interview with Mark Cuban, serial entrepreneur, owner of the Dallas Mavericks, and recipient of thousands of investment requests. Dan Schawbel asked Cuban, “What do you use to filter the pitches and how to you decide what to invest in?”
“I can tell after reading the first paragraph if I’m interested. If the pitch starts with a sob story, I’m out. If the pitch talks about personal issues. I’m out. If the pitch starts off with how big the market opportunity is, I’m out. If the pitch tells me what is unique about the product, how it can make a profit, AND it’s an area where I have expertise, I will read on. From there, it has to be something I feel is a unique product /service that can scale, be profitable AND again, matches my skill set so i can add value. I try to never be just a financial investor and I rarely do deals that are built on financial engineering.”
Read the interview.